Privacy Policy

Account Information: When you create an account, we collect your email address and age (date of birth) to verify your eligibility (users must be 18 or older) and to manage your account.

Profile Data: Information you add to your profile, such as your name or nickname, bio, photos, and dating preferences (e.g. the gender and age range of people you’re looking to meet). This helps other users get to know you and powers the matching features.

Location Data: With your permission, we collect your general location (e.g. city or region) to show you relevant matches nearby. This location data is typically provided by your device’s GPS or network services. You can choose not to share precise location by adjusting your device settings, though some location-based features may not work as intended.

Usage Data: We collect information about how you use the app. This includes things like your interactions (e.g. likes, messages sent), the dates and times you log in, and app performance data. We may also collect device information such as device model, operating system, unique device identifiers, and IP address for security and analytics purposes. This helps us troubleshoot issues and improve our services.

Contacting Support: If you reach out to us via the in-app contact form or our website support page, we will collect whatever information you choose to provide (such as your name, email, and the content of your request) in order to assist you.

To Provide the Dating Service: We use your information to create and manage your account, and to enable core features of the app. For example, we use your profile data (age, bio, preferences, etc.) to match you with other users and to display your profile to potential matches. Your email is used for login and to communicate with you about account-related issues (e.g. verification, password resets).

To Personalize Your Experience: Location data is used to show you matches near you. Your preferences and usage patterns help us personalize the app content – for instance, prioritizing profiles that align with your indicated preferences.

Communication: We may send you notifications or emails about important service updates, new features, matchmaking suggestions, or safety notices. You can control certain notification preferences in the app settings. We will not send you marketing emails unrelated to the dating service without your consent.

Advertising (Monetization): Since Blooom is a free app, we rely on ads to support the service. We use some of your data to deliver and tailor advertisements in the app. For example, we might use general information like your age, gender, or device locale to ensure ads are appropriate (we do not share your profile details or personal messages with advertisers). Ad networks such as Google AdMob may use device identifiers (like your Advertising ID) to avoid showing you the same ad too often and to provide relevant ads

Safety and Moderation: We are committed to keeping Blooom a safe space. We may use data (such as reports from users or message content) to investigate and address violations of our Community Guidelines or Terms (e.g., inappropriate behavior or suspected fake accounts). This can include reviewing communications through the app if they are reported for abuse. We also use your age to ensure compliance with age restrictions (18+ only).

Legal Compliance: If we are legally required to do so, we may use or disclose your information to comply with applicable laws, regulations, legal processes, or enforceable governmental requests. For example, we may preserve or share data if required by law enforcement or court order, after verifying the request is legitimate.

Consent: When you sign up for Blooom and provide personal information, we take that as your consent to use your data for the purposes described in this policy. For instance, you consent to us using your profile details to match you with others. Where we ask for access to certain data on your device (like location), we will ask for your permission, and you have the choice to allow or deny these requests. You can withdraw your consent at any time by deleting your profile or contacting us with your request, though note that this may affect your ability to use the app.

Performance of a Contract: Using Blooom constitutes a contract between you and us – we agree to provide you the dating service, and you agree to our terms. We need to process certain data to fulfill this contract. For example, we must process your profile info and preferences to provide matching, and your contact information to maintain your account. This processing is necessary for the app to function as intended.

Legitimate Interests: We may process your data as needed for our legitimate interests, provided such use is fair, balanced, and does not unduly impact your rights. Our legitimate interests include maintaining the security of the app (e.g., detecting fraud or malicious activity), improving our services (using analytics to make the user experience better), and showing advertising to support our free service. We carefully consider and implement safeguards to protect your privacy in pursuit of these interests. For example, for advertising, we use non-identifiable information and abide by platform policies so that your privacy is respected. You have the right to object to processing based on legitimate interests in certain cases (see User Rights and Choices below).

Legal Obligations: If we have a legal obligation to retain or disclose certain data (for example, in response to a court order or government requirement), we will process data on this basis. This ensures we comply with laws that apply to us.

With Other Blooom Users: The very purpose of Blooom is to share your profile with other users for matching. Thus, information you include in your profile (like your first name, age, bio, photos, and general location) will be visible to other users in the app. Please only include information on your profile that you are comfortable sharing publicly in the dating community. Private communications (messages) between you and other users are only visible to the participants, though we may review them if they are reported for violating our terms (as noted under Safety and Moderation).

Harassment or Hate Speech: Treat other users with respect. You may not harass, bully, or threaten anyone on the App. Discriminatory or hate speech is forbidden – this includes any content (messages, profile text, images) that is racist, sexist, homophobic, transphobic, or otherwise derogatory toward any group or individual based on traits such as race, ethnicity, national origin, religion, sex, gender identity, sexual orientation, disability, or health status. We have zero tolerance for hate, bigotry, or harassment on Blooom.

Service Providers: We use a few trusted third-party service providers to operate and improve Blooom. These providers process data on our behalf and are contractually obligated to protect it and use it only for the services they provide to us. The main third-party services we use are:

• Google Firebase (Push Notifications): We use Firebase solely to deliver push notifications (for example, to alert you about new messages or matches). Firebase may process certain technical information from your device, such as a notification token, in order to send these alerts. Firebase does not handle your profile data, messages, or account credentials. All use of Firebase is governed by Google’s privacy policy.

• Hosting (Hostinger): Our application and database are hosted on servers provided by Hostinger. This means personal data (such as your profile info, messages, etc.) is stored on Hostinger’s servers in the United States. Hostinger acts as a data storage provider for us. They do not access your data except as needed for server maintenance and support, and we have an agreement in place to ensure your data is safeguarded.

• Advertising Partners: To show ads in Blooom, we integrate with Google AdMob (a Google service) or similar advertising networks. These partners may receive device-level information such as your Advertising ID, device type, general location, or demographic segment in order to serve relevant ads and prevent excessive ad repetition. We do not share your name, contact info, or personal details from your profile with advertisers. Advertisers and ad networks are considered independent data controllers of the data used for ads. We encourage you to review Google’s [Advertising Privacy & Terms] for more details on how they use information. You can reset or limit the use of your mobile advertising ID through your device settings (for example, “Reset Advertising ID” on Android or “Limit Ad Tracking” on iOS).

Obscene or Offensive Content: You must not post or share content that is pornographic, sexually explicit (beyond what is allowed in a dating context), overly violent, or otherwise offensive and not appropriate for a general audience. For example, graphic violent images or any content depicting sexual activities with minors (which is illegal) are strictly banned. Nudity on profile pictures or public areas is not allowed, and any sexual content involving minors is forbidden.

Legal Compliance and Protection: We may disclose information to courts, law enforcement, or other authorities if required by law or if we believe in good faith that such disclosure is reasonably necessary to (a) comply with a legal obligation, (b) protect our rights or property, or (c) prevent physical harm or financial loss in connection with illegal activities, suspected fraud, or threats to the safety of any person.

Business Transfers: Since Blooom is currently developed and run by an individual, there are no corporate affiliates. However, in the unlikely event that Blooom is involved in a merger, acquisition, investment, or sale of all or a portion of its assets, user data (which is part of the assets) may be transferred to the new owner or partner as part of that deal. If that happens, we will ensure the new entity honors the commitments made in this Privacy Policy, and we will notify you (e.g., via in-app alert or email) of any such transfer and any choices you may have.

Encryption: Communications between the app and our servers are encrypted (HTTPS/TLS), which protects your data in transit. Passwords and credentials managed through Keycloak are stored securely using industry-standard encryption and hashing practices.

Access Controls: Personal information stored in our databases is restricted to authorized personnel (in this case, the developer and essential service provider systems). Administrative access to systems that contain personal data is protected with strong authentication and is limited to what is necessary.

Security Testing and Updates: We keep our software, libraries, and platforms (including Keycloak and Firebase for push notifications) up to date to protect against security vulnerabilities. We also monitor the app for suspicious activities and may use automated tools to detect fraud or account abuses.

Organizational Measures: As a small operation, the same individual developing Blooom is responsible for data privacy. This person is accountable for handling personal information in compliance with PIPEDA’s principles. Any contractors or partners (if engaged in the future) would be required to adhere to our privacy and security standards.

Access and Correction: You have the right to access the personal information we hold about you and to request correction of any inaccuracies. You can review and update most of your profile information directly in the app (e.g. you can edit your profile details, photos, and preferences at any time). If you need a full copy of your data or are unable to correct information yourself, you may contact us and we will assist you.

Data Portability: In certain jurisdictions, you may have the right to request a copy of your personal data in a structured, commonly used, machine-readable format, and to have that data transmitted to another service provider where technically feasible. If you need such assistance, please reach out to us.

Withdrawal of Consent: If we are processing your personal data based on your consent, you have the right to withdraw that consent at any time. For example, you can turn off location sharing by revoking the app’s location permission in your device settings, or opt-out of certain analytics by contacting us. If you withdraw consent for a necessary feature (like core profile info), you may need to delete your account as we might not be able to provide the service otherwise. We will explain any consequences if that situation arises.

Quality and Compatibility: We make no warranty that the App will be compatible with all devices or operating systems, or that it will be free from viruses or other harmful components. Although we take measures to secure the app, we cannot promise that it will be free of bugs or vulnerabilities. Use up-to-date device security and be cautious of any content shared by other users

Deletion of Data and Account (“Right to be Forgotten”): You have the right to delete your Blooom account at any time. We provide an in-app option to Delete Account under Settings. When you delete your account, all your personal profile data, photos, and matches are removed from our active databases. (Note: There may be a short delay in purging backups or cached copies, but these will be erased within a reasonable time frame in accordance with our retention policy.) You can also contact us to request deletion of any remaining data. We will comply with such requests in a timely manner, unless retention is required for legal reasons (in which case we will inform you).

Objection and Restriction: If you object to any processing of your data or want to restrict certain processing, such as direct marketing or profiling, you can contact us to let us know. For example, if you do not want your data used for improving the service or for receiving certain content, we will evaluate and honor your request if possible. In cases where we rely on legitimate interest, you also have the right to object to that processing. If you raise an objection, we will stop or limit the processing unless we have compelling legitimate grounds to continue (per applicable law).

Deletion of Data and Account (“Right to be Forgotten”): You have the right to delete your Blooom account at any time. We provide an in-app option to Delete Account under Settings. When you delete your account, all your personal profile data, photos, and matches are removed from our active databases. (Note: There may be a short delay in purging backups or cached copies, but these will be erased within a reasonable time frame in accordance with our retention policy.) You can also contact us to request deletion of any remaining data. We will comply with such requests in a timely manner, unless retention is required for legal reasons (in which case we will inform you).

Opt-Out of Advertising Personalization: : If you prefer not to receive personalized ads in the app, you can use your device settings to opt out of ad personalization (this will inform our ad provider to serve non-personalized ads). On Android, you can Reset Advertising ID or opt out of Ads Personalization; on iOS, you can enable Limit Ad Tracking. Blooom itself does not run its own ad targeting beyond what the ad providers offer as controls.

Notifications and Communication Preferences: You have control over app notifications. If you no longer wish to receive push notifications (for messages, matches, etc.), you can turn them off in the app settings or in your device’s notification settings for Blooom. For email communications, you can unsubscribe from non-essential emails by following the instructions in the email (if applicable) or contacting support. However, we may still send you important emails about your account (like password reset requests or policy updates) as these are not promotional in nature

Automated Decision-Making: Blooom does not use any fully automated decision-making that has legal or similarly significant effects on you. Matching algorithms and suggestions are automated based on your provided criteria, but do not involve any decisions beyond connecting users who meet mutual criteria. You always have the choice of whom to chat with or meet. If this ever changes, we will inform you and you would have rights to request human review of certain decisions under laws like GDPR.

Active Account: If you have an active Blooom account, we retain the information you have provided for as long as you maintain your account. This allows us to provide the service to you continuously. All data in your profile and activity history remains available to us (and to other users where applicable) until you change or delete that information, or delete your account.

If you stop using Blooom without formally deleting your account, we may retain your data for a period of time. Accounts that have been inactive for an extended period may be removed as part of routine cleaning. We will provide notice (such as an email) before terminating an inactive account whenever feasible.

Legal Requirements and Dispute Resolution: In certain cases, we may need to retain some information even after account deletion or inactivity. For example, if there’s an unresolved issue like a dispute or claim, or we are required by law to keep records (such as transaction records, or data needed for tax, audit, or legal compliance purposes), we will keep the necessary information until it is resolved or no longer legally required. We always store such information securely and limit access to it.

Analytics Data: We may retain aggregated or de-identified data (data that does not identify you personally) for longer periods for research and product improvement purposes. For instance, overall statistics about app usage or match outcomes that contain no personal identifiers may be kept to help us improve Blooom’s effectiveness. This data cannot be linked back to individual users.

Via Email/Support: The best way to reach us is through our support page at Blooom.ca/support . You can submit your privacy questions or requests there. (If you prefer email, you can send correspondence to the developer through the support page form which will be directed to our email.)

In-App: You can also contact us from within the app by going to Settings > Contact. Any messages sent from the app will be received by our support team (which, given our small size, is essentially the developer).

By Mail: If you need to send us physical mail, please address it to: Blooom – Privacy Inquiry, [Developer Name]. (For privacy reasons, the full mailing address is not listed here, but it will be provided upon request or is available on our website.)